BZZ Expedition – Bzz Atelier

Catalisando mercados sustentáveis

The CEO of Atelier BZZ has accumulated stories and actions of projects with the United Nations over time in Haiti, Iraq, Angola, São Tomé and Príncipe and with the D4D Institute in Brazil and Latin America. At the beginning of this pandemic, we manufactured masks with seamstresses in solidarity in the Rio de Janeiro lowlands, where 30,000 masks were produced and countless families maintained their livelihood in difficult times.The masks were donated to hospitals, orphanages, nursing homes and associations, part of which was sold to maintain production. and exported and sold in France and Denmark.

At the same time, we thought that this epidemic would change consumption habits and the need to value solidarity chains of sustainable economy, empower women, create involvement with local communities, know where the production of what we are using comes from. The great challenges of the next century will be better solved if we act together and collectively find new forms of consumption and production that empower people and places.

Acting together is the best path to the future that we want to build. To change things we need to try new ways of doing and learning from the results.

It will be an innovation platform for empowering local communities.

“And this is our purpose, to start this BZZ Expedition, in search of new local markets and to create an online marketing platform. In each city we will have an ‘outreach’ event where we will create a conversation circle with the local communities, handicraft producers, about the importance of inserting production in a global context. Plantaforma BZZ will be a website where people will get to know the products produced in these visited communities. what products were used. In big capitals, we’ll have ambassadors, whether it’s exhibition points and product purchases, boosting local commerce. It will be an innovation platform for empowering local communities. act collectively, a resilient solution to catalyze collective action.

Acting together is the best path to the future that we want to build. To change things, we need to experiment with new ways of doing and learning from the results. “

“The Project promotes the development of local economies, considering the potential, vocations and local characteristics, acting as a catalyst for actions, fostering, interconnecting, articulating and mobilizing people to structure equipable commerce, with support for initiatives carried out by local producers. , through the solidary economy, stimulating economic and sustainable development and the link between the participants and their society of origin, thus reducing the current intense migratory movements.

The project aims to establish cooperative handicraft activities with a view to encouraging income generation and as a driving force for online cooperative sales worldwide.

Solidary production relations to strengthen the expansion of social capital to build economies of scale that favor greater competitiveness in the markets. Establishing online platforms for a conscious purchasing process, which directly involves those who produce and those who buy, strengthening friendships and loyalty, in addition to being a space for social interaction. Rediscovering sustainable partnership paths with respect for regional traditions and using the enterprise as a catalyst for local development, in the search for new forms of consumption. New solutions, products and services emerge. It is necessary to give quick answers in the diversification of production, in the readjustment of prices and in the repositioning of the brand, products or services. “